#1: Capitalize on “See More” Clicks in LinkedIn Text Postsĭepending on your marketing goals, you may want your company page content to inspire engagement, drive traffic, or generate leads. Let's look at 11 ideas for company page posts. End with a call to action (CTA) that prompts people to do something related to your marketing goals such as watching a video, clicking a link, or filling out a form.įrom text posts to live events to company newsletters, LinkedIn has many options for your business to publish original content. Then draw people in so they want to read more. Plan to start your posts with a hook that tells readers why your post matters to them. Instead, think about how you can create a community-focused voice that builds trust, establishes leadership, and attracts followers.įinally, lay out a basic formula for your LinkedIn content to help your posts stand out in the news feed. While your LinkedIn audience may have more of a professional focus than, say, your Instagram audience, that doesn't necessarily mean you need to use a formal style. Next, think about the voice you'll use in your company page posts. For example, you may want to talk about industry insights and events or use storytelling content to help customers get to know your business and your team. First, decide on the categories you need to cover so you can make sure you're posting about each at regular intervals. 3 Considerations for Creating Successful Content on LinkedInīefore you jump into drafting LinkedIn posts, it's a good idea to create a framework for your content. In this article, you'll discover 11 ideas for organic business posts on LinkedIn and get tips for publishing content that gets results. Do you want to use LinkedIn to grow your business? Need help figuring out what to post on your company page?
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